About Moments Lab
The platform keeping Media & Entertainment teams in sync
Moments Lab builds AI-powered content management and creation tools for social and digital teams in the Media and Entertainment industry. Their platform helps fast-moving teams produce, organize, and publish content at scale — without losing their minds.
When they redefined their ICP and overhauled their company messaging, they faced a challenge every growing SaaS company knows: getting every team — Product, Sales, CS, Marketing — speaking the same language, fast.
The Challenge
Aling Product, Sales, CS, Marketing teams on the new messaging
Moments Lab had done the hard strategic work — new ICP, refined messaging, updated positioning. The problem was translating all of that into something the whole company could actually learn and use. Building a training program from scratch, across five teams, felt like a month-long project.
The Solution
deelan turned Moments Lab's new messaging documents into a full training program
Moments Lab uploaded their existing internal documentation directly into deelan — Notion pages, PDFs, messaging frameworks, persona guides. In a week, they had totally ready structured, interactive learning program built around their new positioning.
What changed
Before deelan vs. with deelan
The main challenge was the rollout. Months of ICP work, messaging frameworks, and positioning documents sat across Notion pages and PDFs with no clear path to turn them into something the whole company could actually learn from. Building a structured training program manually would have taken around a month, and even then there was no guarantee employees would engage with it.
With deelan, that changed in a week. The same documentation became a single, structured learning program — with micro-modules, quizzes, and AI podcasts that employees could work through at their own pace.
Every team, from Product to Sales to Customer Success, went through the program and came out with the single understanding of Moments Lab's positioning.
Four things Moments Lab loved about deelan
The standout was the AI podcast feature — deelan took internal Notion pages and turned them into natural, conversational episodes that employees actually wanted to listen to.
Beyond that, what made the difference was the speed: a solid first version of the entire program ready in days, not weeks, built from content they already had.
Micro-learning modules replaced dense documentation, quizzes made sure the messaging actually stuck, and every team walked away with the same understanding — without a single all-hands or slide deck.
Got a strategy shift coming?
See how deelan turns your existing documentation into training your whole team will actually complete.
