The invoice you never received
Hiring a sales rep has an obvious price tag: recruiting fees, onboarding tools, software licences. What doesn't arrive is the cost of a slow ramp, a missed quarter, and a rep who leaves before year two. But those costs are real.
Slow ramp, missed quota, repeated coaching, and replacement hiring usually cost more than giving reps the right training from the start.
What a new hire costs before their first quota
Breaking the total into four components makes it easier to see where the money actually goes — and which parts are addressable with better training.
Productivity month by month during ramp
Industry average ramp time for a B2B account executive is around six months. During that window, quota attainment is partial.
The bars show typical productivity levels and the monthly revenue gap — based on a €600K annual quota, or €50K per month at full capacity.
Teams with structured onboarding reduce ramp time by 30 to 55%. Getting to 90% productivity in month three instead of month six recovers two to three months of that gap per hire.
How quota miss shows up in revenue
Around 52 to 57% of B2B sales reps miss quota in any given year. For a 10-person team at €600K individual quota, the difference between where most teams land and where trained teams land translates directly to revenue.
When reps leave, the costs reset
About one in three B2B sales reps leaves within their first year. When that happens, the entire cost above runs again. New recruiting cycle, new ramp period, new manager coaching hours. For a team of 10 at a 34% annual turnover rate, this compounds quickly.
Reps who go through structured training report higher confidence, clearer progression, and better results. Those factors affect whether someone stays or leaves — so the training investment and the turnover cost are directly connected.
Without structured training vs. with Deelan AI training platform
Deelan helps revenue teams turn existing knowledge into training that reps can actually use.
Instead of spending weeks building courses manually, teams can upload playbooks, call recordings, product docs, sales scripts, and internal materials.
Deelan turns them into structured training programs in minutes.
Revenue teams can create:
The performance is built from repeated practice, clear feedback, and training that adapts to the role and skill gaps of each rep.
SDRs need objection handling.
AEs need discovery, demos, and negotiation.
CS teams need renewal and expansion conversations.
Managers need visibility into who is ready and who still needs support.
Deelan gives teams one place to build, assign, practice, and track that development.
No dedicated team required. No weeks of content production.
Start with a free trial.
See the difference in your first week.
Build your first training from a playbook or call recording.
No setup fees, no commitment required.
